What challenges can arise during digitalization in leisure, culture, and hospitality?
Table of contents
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Fluctuating visitor and booking numbers: Seasonal peaks and weather-dependent demand make capacity planning difficult.
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Isolated systems and lack of transparency: Unconnected POS systems, ticketing tools, and CRM prevent you from gaining a holistic view of your guests.
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Employee acceptance: New processes and tools meet with resistance – training and change management are crucial.
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Data protection & compliance: GDPR-compliant guest management and consent tracking must be considered from the outset.
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Budget & ROI: Investments in digital services require clear business cases to justify cost savings and revenue increases in the medium term.
With careful planning, close coordination of all stakeholders, and a pilot rollout, these hurdles can be overcome.
